Short selling is generally considered more risky than taking a long position. While this is true in bullish or consolidating markets, short selling can be less risky in a bear market since the general direction is downwards. Traders such as Timothy Sykes have made their fortunes taking on short positions in bearish markets. In general, trade with the flow: long in a bullish market, short in a bearish one.
Trading is a very different game from investing, and there should not be confusion between the two.
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